Business Growth, a marketer’s view
Shaking off assumptions about the work of marketers can be rather challenging. Many view marketers as the Colouring-in people, painting pretty pictures and being all creative… Although I’m a marketer, I have been on the other side for quite some time, working with fast-paced entrepreneurs and business owners. More than just holding a crayon, marketers’ […]
Why do deals fail?
Where do I begin? No starting point means no deal! In business acquisition, the motivation of the buyer must align with that of the seller. Successful deals are conducted at a reasonable price within a designated timeframe. We have seen deals fail due to unrealistic time and pricing expectations or personalities. A commercial deal expert will help you negotiate a favourable outcome. […]
Focus on Human Activity for Economic Recovery
I’ve said it before and I’ll say it again! People drive and create economies. Businesses are created by people. Governments are elected by people and/or run by people, and together we create the societies we choose to live in. Globalisation drives our basic need for human interaction. As you read this, you are probably assessing what you genuinely need and deem important as an individual, business owner and member of society. So […]
We, the People, are the Stimulus!
To stimulate the economy, we must securely stimulate its people. True stimulus can only be driven by people. We are in a tremendous position to envision and create what we want as a society. Sustainable business practices should be applied across our economies, and within our businesses too. As a business owner I support the government as an active agent, not only trying to stimulate the […]
Never look a gift horse in the mouth!
We have been given a rare gift, though we may not perceive it as such. The coronavirus gives us the opportunity to change the way we do business and, more importantly, to re-introduce humanity into business. We speak of sustainability. But what does sustainability truly include; the proper use (and re-use) and respect of all our known […]
How to earn clients’ trust
Trust – A firm belief in the reliability, truth, or ability of someone or something. Trust is not a given. We encounter it daily when interacting with people, including family. Trust must be earned over time, and requires dedication and consistency. It takes a long time to build trust, and merely a split second to […]